Taking the hassle out of shoe shopping with kids
The two moms behind Foot Fairy – one a podiatrist, both entrepreneurs – came to us with an ingenious idea but no tech experience. Together, we discussed how to make Foot Fairy as interactive and engaging as possible. Then, with our Ruby expertise, we played off the preprogrammed iOS touch recognition to create an easy-to-use foot-imprinting tool. Users can not only use Foot Fairy to measure childrens' feet, but they can also use these measurements immediately afterwards to shop for appropriately-sized shoes online, and even share the footprint with friends and family.