inaka

Latest blog entries

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Erlang and Elixir Factory Lite B.A.

A brief introduction about what was the Erlang Factory Conference in Buenos Aires for some Inaka team members

Jul 07 2017 : Euen Lopez

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The Art of Writing a Blogpost

The Art of Writing a Blogpost

Apr 11 2017 : Matias Vera

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SpellingCI: No more spelling mistakes in your markdown flies!

Feb 14 2017 : Felipe Ripoll

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Fast reverse geocoding with offline-geocoder

Do you need a blazing fast reverse geocoder? Enter offline-geocoder!

Jan 18 2017 : Roberto Romero

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Using Jayme to connect to the new MongooseIM REST services

MongooseIM has RESTful services!! Here I show how you can use them in an iOS application.

Dec 13 2016 : Sergio Abraham

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20 Questions, or Maybe a Few More

20 Questions, or Maybe a Few More

Nov 16 2016 : Stephanie Goldner

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The Power of Meeting People

Because conferences and meetups are not just about the technical stuff.

Nov 01 2016 : Pablo Villar

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Finding the right partner for your app build

Sharing some light on how it is to partner with us.

Oct 27 2016 : Inaka

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Just Play my Sound

How to easily play a sound in Android

Oct 25 2016 : Giaquinta Emiliano

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Opening our Guidelines to the World

We're publishing our work guidelines for the world to see.

Oct 13 2016 : Brujo Benavides

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Using NIFs: the easy way

Using niffy to simplify working with NIFs on Erlang

Oct 05 2016 : Hernan Rivas Acosta

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Function Naming In Swift 3

How to write clear function signatures, yet expressive, while following Swift 3 API design guidelines.

Sep 16 2016 : Pablo Villar

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Jenkins automated tests for Rails

How to automatically trigger rails tests with a Jenkins job

Sep 14 2016 : Demian Sciessere

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Erlang REST Server Stack

A description of our usual stack for building REST servers in Erlang

Sep 06 2016 : Brujo Benavides

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Replacing JSON when talking to Erlang

Using Erlang's External Term Format

Aug 17 2016 : Hernan Rivas Acosta

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Gadget + Lewis = Android Lint CI

Integrating our Android linter with Github's pull requests

Aug 04 2016 : Fernando Ramirez and Euen Lopez

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Passwordless login with phoenix

Introducing how to implement passwordless login with phoenix framework

Jul 27 2016 : Thiago Borges

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Beam Olympics

Our newest game to test your Beam Skills

Jul 14 2016 : Brujo Benavides

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Otec

Three Open Source Projects, one App

Jun 28 2016 : Andrés Gerace

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CredoCI

Running credo checks for elixir code on your github pull requests

Jun 16 2016 : Alejandro Mataloni

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See all Inaka's blog posts >>

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Bounce Rate Bare-Bones Basics

Inaka Blog wrote this on December 05, 2013 under bounce, importance, rate, reduce, tricks .

What is Bounce Rate?

Bounce rate represents the percentage of visitors who enter a site and leave without visiting a second page. This is usually triggered when a visitor clicks the back button, but closing the browser, typing a new URL, or allowing the page to time out (typically after a half hour) all count as well.

It's important not to confuse bounce rate with exit rate. A page's exit rate is simply the percentage of visitors that visited that page of the site last. A visitor, then, might have visited several pages on your site before finally clicking over to that other blog.

What Does Bounce Rate Mean?

It's important to recognize that a high bounce rate is not always bad. According to Google, the average website bounce rate is 40%, but it will vary greatly depending on what kind of site you have.

Google Analytics Benchmark Averages for Bounce Rate 40 – 60% content websites 30 – 50% lead generation sites 70 – 98% blogs 20 – 40% retail sites 10 – 30% service sites 70 – 90% landing pages

A high bounce rate means that visitors are visiting only one page – but sometimes this is exactly what you're after. If you have a question-and-answer-based site, where the idea is to give very specific answers to very specific questions, a high bounce rate means you've nailed it. Landing pages are another example. A landing page with a high bounce rate means it's doing its job: one page and you're done.

In other words – the words of Nick Eubanks, in fact – a high bounce rate means one of two things: you're acquiring the wrong kind of traffic, or you're acquiring exactly the right kind of traffic.

How Can I Reduce Bounce Rate?

There are several things you can do to reduce bounce rate, but it all comes down to good content and good design. As with most things, having quality in the first place means you won't have to take short cuts later on.

Some suggestions in terms of better design:

  1. SPEED: if the site takes forever to load, visitors will get impatient and leave
  2. EASY-TO-SEARCH: likewise, if it takes forever to find the right information on the page, visitors will get impatient and leave
  3. READABLE, CLEAR: the easier it is on the eyes, the more visitors will like it

Some suggestions in terms of better content:

  1. QUALITY CONTENT: strong, interesting content will make visitors want more
  2. WELL-ORGANIZED CONTENT: content broken up into categories and small paragraphs will also make visitors want more
  3. TRUTHFUL CONTENT: no matter how well-written the content, if it's not factual, it's not helpful

If your site is article-based, it may help to add links to other well-liked or related articles at the end of each post. Then, even when people find what they're looking for, they may seek out more.

Conclusion

Good luck! Ultimately, bounce rate is a useful indicator of what kind of traffic you have. Don't worry too much about hacking the system, and instead focus on what this rate is telling you about your visitors and whether they're satisfied – then go from there.

And remember – a high bounce rate is not always bad!